The billboard is a prominent advertisement method for introducing new products and services to the widest possible audience in a memorable way. The billboard is used to promote products and services as well as for events, social and political campaigns, especially to build and maintain a brand’s image on a mass level.

The ability of a billboard to provide the colours of a brand and the message it wants to leave with a mass audience is similar to that of the flags and banners of the past.

Billboards, although purely and simply metal stands installed in key locations near roads, are “keeping up” with the times. They can be used for interactive purposes and can convey additional information using QR codes, 3D effects, they can be printed on special vinyls to present dynamically changing content according to the time of day, weather conditions or the light that illuminates them.
The billboards provide high visibility by being strategically placed in high vehicle-traffic and passenger-flow locations, which aids subconscious brand recall and message at a mass level. Billboard advertising can reach a wide audience, including people who do not use the internet or other media frequently or thoroughly.