Public Transport Campaigns

Public transport advertising reaches people during everyday journeys and creates repeated opportunities to notice a message. Raitz Communications plans campaigns around the vehicle type, operating areas, campaign period, required visibility and the technical conditions of production and installation.

A format suited to the vehicle

Buses, trams and trolleybuses provide different surfaces and viewing distances. Creative should remain readable while the vehicle is moving, use a limited number of strong elements and keep important information away from technical zones. Before production, artwork is adapted to the confirmed dimensions and checked for logo placement, contrast and a clear call to action.

Coordination from preparation to installation

The project may include position selection, creative adaptation, printing, material preparation and installation coordination. Timing depends on the scope, availability of advertising inventory, approvals and technical requirements. A sensible production buffer before the desired launch date helps protect the schedule and allows the artwork to be checked properly.

• selection of a suitable format and campaign period;
• artwork adapted for movement and viewing distance;
• production materials selected for the application;
• installation and removal coordination.

For a proposal, send the objective, preferred dates, routes or areas, available artwork and an indicative budget. We will outline a practical scope and the next steps required for the public transport campaign in Sofia.

Combining public transport with other outdoor formats

Public transport can form part of a broader out-of-home campaign. For coverage along major road routes, review billboard advertising in Bulgaria; for the point of sale, consider coordinated retail branding. Messages should remain recognisable across the campaign while adapting to different viewing distances and speeds. Send the preferred cities, dates, audience and available visual system so the formats can be compared within one practical media and production plan.