DOOH Advertising in Bulgaria

DOOH is digital out-of-home advertising on LED screens, totems and other digital displays in public spaces. It supports motion and different versions of a message. Raitz Communications plans its use in Bulgaria around the audience, locations and purpose of the campaign.

With over 30 years of outdoor advertising experience in Bulgaria, our team understands the importance of location, visibility and timely execution.

Customised packages: Whether you need to launch a product, expand regionally or achieve daily frequency, our flexible packages combine fixed, digital and mobile formats.

Agree locations, timing and playback

An airport screen, a city LED display and a totem inside a venue are viewed in different circumstances. We consider viewing distance, the time available to understand the message and the audience’s route. Depending on the brief, the plan may combine fixed or mobile formats with conventional outdoor advertising.

Before booking, the proposal confirms the actual positions, availability, campaign dates, clip duration and place within the playback cycle. Plays and people reached are different measures; the reporting basis should be clear in the proposal.

Prepare creative for the actual screen

We use a concise message, readable headline and clear visual hierarchy. Resolution, proportions, file format and permitted motion are checked against the operator’s specification. The scope can include video production or adaptation of approved brand assets.

To combine digital and printed positions, explore billboard campaign planning and the billboard location map from Vanshna Reklama (in Bulgarian). Our DOOH planning guide explains the practical questions to settle before launch.

Send the objective, cities, audience, dates, available artwork and indicative budget. We will propose a suitable media mix and define production, playback and reporting responsibilities.