Posters

A poster is an exercise in quick understanding: one main message, a strong image and a clear next step. Raitz Communications develops poster design around the audience and the place where it will be seen, whether it introduces an event, a product offer or a public information campaign.

The poster is an art of quick awareness. It can serve as educational material, decoration or a motivational tool. Posters are a clean and quick form of awareness.

For an event, the theme, date and venue need an obvious reading order. For a promotion, the offer and its conditions must be easy to distinguish. A person passing a shop window has a different opportunity to read from someone waiting inside a venue. That difference should shape the amount of text and the size of the key details.

Common starting formats include A4, A3, A2 and A1. The final size, material and method of display depend on the location and period of use. Send the message, placement, viewing distance, quantity and deadline, together with approved logos and images. We coordinate the layout and preparation for the agreed print specification.

A flyer handed out at the venue can carry the practical details, while a brochure can explain a more involved offer. See Raitz-2’s printed poster for an admissions campaign for a production example.