Menu Design and Printing

A menu presents your offer and prices, but it also shapes the experience of the venue. The layout, language and images should help guests choose while reflecting the character of a restaurant, bar or hotel. The same approach can support spa services, catering and special events.

Raitz Communications organises categories, descriptions and prices into a clear reading order. For a multilingual menu, we discuss the length and relationship of the language versions before designing the pages. A separate brochure for hotel services can carry information that guests do not need while ordering food.

Recently, we have seen a trend of more and more restaurants digitizing their menus by placing QR codes stuck with stickers on the tables of the restaurants. While this saves on printing costs and allows the restaurant to adjust product prices to the latest market trends, part of the customer experience is lost. A menu prepared on a printed, hard copy medium, served by a courteous and friendly employee, is part of a good customer experience anywhere.

The two can work together, provided the information matches and the digital destination is straightforward to open.

Send the final items, descriptions, prices, languages, logo and photographs, with the quantity and deadline. Explain how often the content changes and how the printed menus will be handled, cleaned and stored. Those details guide the format and finishing, and identify who needs to approve the information.

See Raitz-2’s printed menu project with several menu formats for a production reference. We can use your service style and actual content to define the right presentation.