Etalbond Building Cladding

Cladding buildings with etalbond allows the exterior of business premises to reflect their corporate identity. At Raitz Communications, we see this service as part of the overall presentation of a business: how the façade looks, where the logo sits and how visitors identify the entrance. The specific scope of the cladding is determined by the building and the brief.

One recognisable visual identity for the entire premises

Refurbishing a shop or office often starts with a new sign. But that sign sits against a particular background, alongside a window, a door and other elements. If these parts are designed separately, the corporate colours and messages can compete with one another. Cladding allows us to plan the overall composition and give each element a clear place.

Cladding is planned as part of complete retail branding, together with the windows, entrance and information elements.

Etalbond is an aluminium composite panel used for a range of façade and advertising applications. The choice of a specific product, finish and method of execution depends on the project. For the visual concept, we first establish which surfaces define the premises and how they fit its architecture.

From corporate identity to the actual site

The work starts with the purpose of the change. Is a new opening planned, an existing office being refurbished or a new corporate identity being introduced? We review the existing logo and colour guidelines, neighbouring premises, the approach to the entrance and the spaces for information. This gives the façade preparation a clear communication objective.

When there is more than one location, the shared identity needs to be adapted to different façades. Using the same logo does not mean using the same composition: dimensions, openings and visible surfaces call for a separate solution for each location. These differences should be clarified in the brief, before production begins.

We then align the visual design with practical execution. Dimensions, panel layout and the relationship with advertising elements are agreed in coordination with production and installation. This helps translate the approved design into a specific brief that everyone involved can understand.

Experience from branding an A1 office in Svoge

Our installation team branded the A1 office in the town of Svoge using etalbond. The project is an example from our practical experience of using this material to shape a specific retail location. For the next location, we develop a solution based on its dimensions, condition and desired appearance.

Let’s discuss your façade

For the initial conversation, prepare the address, photographs of the premises and any available corporate identity materials. It is also useful to identify which elements you want to update. Following a site visit, we clarify the appropriate scope, materials and sequence of work.

For the overall brief, see the steps for preparing a retail branding project before the individual façade solutions are defined.

Call us now on +359 888 663 917 to discuss etalbond cladding as part of the presentation of your business.