Facebook
Ad
Campaign

Facebook advertising can support awareness, visits, enquiries and sales when the objective, audience and message are planned as one campaign. Raitz Communications structures the work around the product, geographic scope, budget and the point at which a potential customer is expected to take action.

Campaigns designed for a clear action

We define the desired outcome and select formats to match it. A carousel, static visual, short video or lead form serves a different purpose. Copy and creative should communicate the benefit quickly, remain readable on a mobile screen and guide the user towards an understandable next step.

Audiences, creative variants and measurement

Audiences are configured using the available signals and the platform’s current options, without assuming that one segment will suit every offer. After launch, we review reach, frequency, interaction and the agreed business actions. Creative and message variants are compared so the budget can move towards the combinations that demonstrate clearer value.

• campaign and audience structure;
• advertising copy and visual formats;
• budget and timing plan;
• reporting with practical recommendations.

Send us the product, customer profile, target area, deadline and an indicative budget. We will recommend a suitable scope and the next steps for the Facebook advertising campaign.

Combining channels and preparing the brief

Where customers actively search for the service, Facebook can be coordinated with Google Ads. Promotions, launches and remarketing may also need a consistent set of digital web banners in the required sizes. The brief should contain the offer, target areas, customer profile, key dates, available imagery and the method used to record an enquiry or sale. This creates a clear boundary between media budget, creative work and technical setup before the campaign starts.