Product Labels

A product label helps customers recognise what they are buying and find the information they need. Raitz Communications organises the product name, brand elements and supporting copy so the design works on the actual package, rather than only on a screen.

Your product might be a bottled drink or a food item in a plastic container. The label helps customers connect with the product beyond a purely functional need. It carries a symbolic message about what distinguishes your product from the rest.

A bottle, jar and flat carton each give the reader a different view. Start with the available area, shape and surface. For a range with several flavours or sizes, a consistent layout should make the family recognisable while keeping each variant easy to identify. Small type and important codes need particular attention at the final printed size.

Send the product and packaging details, exact label dimensions, estimated quantity and intended conditions of use. Include your visual identity and the final information that must appear, including any required text and codes supplied by your business. We discuss readability, artwork preparation and approval; the material, adhesive and finish are confirmed for the specific application.

Coordinate the label with the packaging design and the product presentation in your brochure or catalogue. Raitz-2’s wine-label design and printing example shows how a visual idea can carry across a series. Share the product details with us to define the next design and production steps.