By: Raitz Communications Editorial Team · Last reviewed: 24 August 2026
Advertising planning begins with a clear objective, audience, geography, period and budget. The answers below explain what an agency needs for an initial assessment and how common print, outdoor and digital formats differ. Current availability, timing and commercial terms can be confirmed only after the actual project and requested dates have been reviewed.
1. Which advertising services does Raitz Communications provide?
Raitz Communications works across print, outdoor, promotional and digital advertising. A project may include design, artwork preparation, printing, production, selection of media positions, installation and digital campaign management. The final scope follows the objective and may combine services when each one has a defined role rather than simply increasing the number of channels.
2. What information is needed for an initial proposal?
Provide the objective, audience, relevant towns or areas, start and end dates, available assets and an indicative budget. State whether design, production, installation, media placement or digital management is required. The guide to briefing an advertising agency in Bulgaria contains a more detailed checklist.
3. Can a price be given without a detailed brief?
An indicative unit price may be possible for some standard products, but a campaign depends on quantity, dimensions, material, location, dates, availability and creative work. A useful proposal separates media spend, production, installation and management instead of combining unrelated activities into one total that cannot be compared.
4. How much preparation time is required?
Timing depends on scope, artwork readiness, approvals, availability and production or technical requirements. A project involving installation needs more coordination than a supplied digital banner. Send the enquiry with a buffer before any fixed date. A confirmed schedule can be provided after the format and usable assets have been reviewed.
5. How is a billboard position selected?
A position is evaluated against target geography, route, direction of travel, viewing distance, lighting and possible visual obstructions. The address alone is not enough. Read how to plan a billboard campaign in Bulgaria and review the billboard advertising service.
6. What is DOOH advertising?
DOOH is digital out-of-home advertising displayed on LED screens, totems and other electronic panels. Creative can use movement and several versions, but it runs according to a defined schedule and technical specification. The DOOH guide explains how this differs from a classic printed billboard.
7. How is public transport advertising organised in Sofia?
The plan defines the objective, campaign period, priority districts or routes, vehicle type and advertising surfaces. Technical adaptation, approval, printing, installation and removal follow. See the guide to advertising on public transport in Sofia and the service page.
8. What does complete retail branding include?
A project may cover the façade, windows, signs, illuminated elements, wall graphics and wayfinding. Work begins with dimensions, photographs or a survey and continues through design, material selection, production and installation. Review the retail branding guide and the retail branding service.
9. What is needed for a Google Ads campaign in Bulgaria?
The starting requirements are a measurable objective, functional website or landing page, tracking, target regions, services and an indicative budget. Campaign structure follows distinct intentions, while search terms and measured actions are reviewed after launch. Read the Google Ads guide and service description.
10. Can one campaign combine print, outdoor and digital advertising?
Yes, when the formats support one objective, use a consistent message and have separately defined roles. Outdoor media may create visibility, material at the location may support a decision, and digital advertising may make a later action easier. Channels should not be added merely to make the plan appear larger.
11. How are copy and artwork approved?
The client should appoint one person to consolidate feedback and confirm the final version. Spelling, contact details, dimensions, mandatory wording and technical files are checked before printing, installation or activation. Changes requested after final approval may require a revised schedule, new production or a separately assessed cost.
12. How do I start?
Prepare a short brief and send available files, photographs and dates through the Contacts page. Raitz Communications will identify missing information and propose a practical scope. The proposal should distinguish confirmed elements, items subject to availability and activities that are priced separately.