Digital Advertising Banners

A digital banner connects an audience, an offer and a landing page in a small space. One clear idea is usually more useful than several competing messages. Raitz Communications develops web banners as a coordinated set of campaign assets, with an understandable headline and next action.

Define the formats and the message

The brief identifies the campaign objective, audience, offer, intended platforms and publishing dates. We review the supplied logo, photographs and brand guidelines, then plan a visual hierarchy that can work across the required proportions.

Changing the format involves more than shrinking the artwork. Text size, product placement and the call to action need another check. The final dimensions, file formats and any animation requirements are verified against the chosen platform before delivery.

A consistent route from advert to website

Banner design should be coordinated with the Google Ads campaign and the page reached after the click. The visitor needs to recognise the same offer and understand what to do next. If suitable imagery is missing, product photography can provide images with the right framing and room for copy.

Send your assets, landing page, placement list and deadline. We will agree the number of adaptations, approval stages and which creative elements should vary for comparison. The Google Ads planning guide for Bulgaria explains how formats fit the wider campaign brief.