Google Ads

Google Ads connects a business with people who are actively searching for a product or service. Raitz Communications plans campaigns around the commercial objective, target market, budget and the way customers make a decision. Depending on the brief, the mix may include Google Search, display formats and remarketing audiences where they add genuine value.

Google Ads campaigns built around the objective

We first define what the campaign should generate: calls, enquiries, store visits, online sales or awareness. We then organise keywords, ad groups, messages and landing pages around that action. This keeps the account focused on relevant intent instead of buying broad traffic with no clear business role.

Planning, measurement and optimisation

The work can include a review of the website and competitive landscape, campaign setup, copy approval and ongoing performance analysis. We monitor impressions, clicks, search terms and agreed conversion actions, then adjust bids, audiences and messages using the available evidence. Results depend on the market, seasonality, budget and the ability of the landing page to convert attention into a useful next step.

• campaign and keyword structure;
• responsive ad copy and useful assets;
• budget and search-term control;
• clear reporting with practical next actions.

Send us the service, target location, desired action and an indicative budget. We will recommend a suitable Google Ads structure and management scope for the campaign.

Related services and a useful campaign brief

Advertising performance also depends on the page customers reach after a click. Where required, the campaign can be coordinated with a focused web design improvement or a complementary Facebook advertising campaign. For an initial assessment, provide the main services, target locations, seasonal constraints, indicative monthly media budget and the way enquiries are currently recorded. This lets the proposal distinguish media spend from creative, tracking and technical work, and keeps responsibilities clear before launch.

How to plan a Google Ads campaign in Bulgaria · Advertising in Bulgaria FAQ