Branded Pens and Pencils

A branded pen earns its place when someone wants to write with it. Pens, pencils and other writing gifts can support an event, a business meeting or a new colleague’s first day. Raitz Communications considers the user and the occasion before choosing the branding approach.

The following example uses historical illustrative prices in Bulgarian lev, not a current offer or price list.

Have you ever thought what a difference it makes when you give an employee as a gift a pen whose production cost is 3.60lv. instead of 0.60lv. per piece? Do you think he will use it and if so, what do you think his attitude towards work and business will be while doing it with the 0.60lv. pen or the 3.60lv. pen? If you want to get to answers on how to achieve your advertising goals, contact us to discuss your questions.

Price is only part of the answer. The grip, writing feel and balance in the hand all contribute to the experience. A higher price alone does not establish preference; a sample is a useful way to judge the choice.

For a broad giveaway, practical use and a readable mark come first. For a personal gift, a restrained design, individual inscription and suitable presentation may matter more. The small area on a pen barrel calls for a concise message, and a detailed logo may need adapting.

Send the purpose, quantity, budget, deadline and logo. The model, colour, availability and branding area are confirmed for the order. Printing or engraving depends on the material and intended result. See Raitz-2’s pad-printed pens coordinated with presentation folders for an example. A writing gift can accompany a working calendar or become part of a personal gift set. We can discuss which combination fits your audience.